Toby BeresfordI wouldn't think of this as a binary choice between algorithmic editing and human editing.The only reason it feels binary is because big tech (with the notable exception of content used by search algorithms) has an impregnable…1 min read·Dec 14, 2021----
Toby BeresfordWaking up to the danger of WhatsApp groups and what your organisation can do about itInstitutions, whether they are colleges, schools, businesses or public bodies now have a choice: lose influence to the WhatsApp juggernaut…5 min read·Jan 8, 2021----
Toby BeresfordA licence to post?Soon we will need a licence before we can open a social media account.2 min read·Mar 28, 2019----
Toby BeresfordSave the planet with a street partyMaking friends and hanging out with your neighbours reduces the number of social purpose car journeys.1 min read·Mar 27, 2019----
Toby BeresfordEnding Unfair Developer Bait and Switch Practices in the ValleyMP Damian Collins landed a fair punch on Facebook yesterday (Facebook offered preferential access to data, UK alleges — FT) when he called…4 min read·Dec 6, 2018----
Toby BeresfordTeaching the fourth R — ReportingFor generations, we’ve taught our children the 3 R’s — Reading, wRiting, and aRithmetic.3 min read·Dec 3, 2018----
Toby BeresfordThe wrong questions at the right timeIn today’s DCMS Committee questioning of Facebook I had a real sense of the wrong questions at the right time.3 min read·Nov 27, 2018----
Toby BeresfordIs there demand for medium.com analytics?Are you a brand or professional seller using medium for marketing. What analytics would you like to see for medium? Let us know in your…1 min read·Jan 8, 2018----
Toby BeresfordSocial Media regulation can’t be left to AmericaAs we watch the grinding saga of the American congress grilling “big tech” execs from Facebook, Google and Twitter over Russian meddling in…3 min read·Nov 1, 2017----