Success Tracking University Launches Today

Super excited about the launch of Success Tracking University today. It’s a new Rise.global initiative to build a curriculum and knowledge base around the topic of success tracking — the art and science of self optimisation through feedback.

Success Tracking covers design of feedback for digital experiences — that includes online apps for work or play, social networks, business dashboards, analytics and activity trackers like FitBit and Jawbone.

Why do we need a University for Success Tracking?

Well for one it’s because there isn’t one already out there. The current courses and literature touch on success tracking — such as gamification, user experience and business dashboards — but there’s no dedicated place.

We know that success tracking is set to be a gigantic market. As the 7bn people on the planet go digital they are all going to need to track their success as they go.

Take just one category as an example, fitness and health. Gamification & Healthcare might be a $3.7bn market opportunity by 2020 but where can you find a course on designing the sort of personal dashboards that will really motivate you to improve your health in a long term sustainable way?

Where there is a digital experience, there are numbers. Where there are numbers you need a score to make sense of them. That’s where Success Tracking comes in.

Success Tracking is everywhere — just about every digital experience now offers the potential of a success tracking component, we founded Success Tracking University to see it done right. Look for numbers and you’ll find them:

• the number of fans on Facebook
• your number of retweets on Twitter
• the number of opportunities in your CRM system

With all these numbers, without designing the score and dashboard correctly people’s behaviours will skew in the wrong directions, lose motivation and create unwanted side effects.

Success Tracking points you at the right numbers for you, maybe it’s the clarity metrics not the vanity metrics, it will be different in each case — it’s all about context.

Who designs the score algorithm?

The score algorithm designer can be anyone however typically they are someone with one of the following roles:

• Manager
• Management Consultant
• Coach
• Teacher
• App designer
• Lead Individual (Player-Managers)

Success Tracking University will seek to enable, teach everyone who needs it the skills to design effective success tracking programs and apps.

Join us as a participant — whether as a student or by bringing your own skills and expertise as a course instructor.

I look forward to greater success together!